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Group of people enjoying a sunset dinner at Rodney Strong Vineyards

Our Vision & Values

At Rodney Strong Vineyards, we are proud to be part of a family owned company who is dedicated to Sonoma County. Our company vision, values and DEI statement help guide us as we innovate and grow with the next generation that leads us forward. In the spirit of our pioneering founder, Rod Strong, we are united by our passion for wine, family and sustainability and believe that nothing brings us together better than sharing a bottle of Rodney Strong wine.



We are dedicated to crafting Sonoma County wines that reflect our passion and creativity. Our goal is to be one of California’s most respected wine companies, known for the consistent high quality of our wines, our exceptional people and our unwavering integrity.



  • We operate with integrity at all times.
  • We treat everyone with dignity and respect.
  • We seek to cultivate an open, honest and trusting work environment.
  • We value each employee’s contribution and celebrate our achievements.
  • We strive for total customer satisfaction.
  • We value our growers and distributors contribution to our success.
  • We aspire to conserve and protect the environment in all our operations.
  • We are proud to be part of a successful family-owned winery.



Rodney Strong is committed to providing a workplace that values Diversity, Equity, and Inclusion. We do not discriminate based on race, religion, age, gender or sexual orientation and we seek to promote equality in all our endeavors.

Panoramic view of Crown vineyard
Assortment of Rodney Strong wine bottles
Rodney Strong Team

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